by Guest Author January 8, 2021

Last Updated: January 8, 2021

Living in a digital age, it’s crucial that every business claims its space online. A business website is about drawing more eyes to your purpose, and it won’t be effective without a targeted design. 

There’s more to online success than just simply building pages that look good. Functionality, speed, and mobile versatility are just a few of the most important aspects of a well-designed business website. 

Take a moment now to check out 5 of the most important elements of a solid business website design, and consider how your pages could be optimized for a more effective impact on your target audience.

  1. Create clear navigation
  2. Optimize for mobile
  3. Optimize for SEO
  4. Reach out with social media
  5. Design for easy communication

1. Create clear navigation

When designing a good business website, you want to keep the user’s journey in mind. Make sure your design is set up in such a way that navigation is clear and intuitive. Users should instinctively know how to get around the second they land on your homepage. 

No matter the industry of your business, simple navigation is a language we all speak. This assisted living memory care facility built a website featuring a stationary navigation setup. It’s easy to see where to click to find the information you seek. 

2. Optimize for mobile

As you build your website, keep in mind that mobile users are now the most dominant force online. If you want to make a solid impact online, your pages should be built to serve the internet’s mobile community. 

For starters, you need to compress your images, so they don’t add lag to your loading speeds. Structure your text for a small screen and make sure buttons are large enough to tap with clumsy thumbs.

3. Optimize for SEO

Search engine optimization will help make your website easy to find. When web users are looking for the type of products or services your business provides, you want your website to rank first in the search results. 

That’s what SEO is all about. The umbrella term covers a range of design techniques that make your digital content easier for Google’s search engine to read.

4. Reach out with social media

Social media is an integral part of running a successful business. You can use your website as a link to your social media presence by simply adding familiar sharing icons for users to explore. 

When a visitor finds something interesting on your site, you want them to have the ability to spread the word. Don’t forget to add sharing buttons in strategic locations throughout the design of your website.

5. Design for easy communication

Design your business website to facilitate quick and easy communication with visiting web users. Add your phone number, email address, and a simple sign-up form to gather questions, comments, and interest from your website traffic. 

Conclusion

Taking the time to look at the details of your business website will help you stay on top of the latest digital trends. Proper maintenance of your well-designed website will help keep your pages intriguing and engaging for web users. 

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